How to Sweeten Holiday Sales: Clyde’s Donuts 2025 Seasonal Strategy
As the holiday season approaches, in-store bakeries and grocery retailers are gearing up for one of the most important sales windows of the year. At Clyde’s Donuts, we believe seasonal flavors don’t just bring joy — they drive growth. Our 2025 B2B Holiday Playbook is here to help your team deck the aisles with strategic insights, mouthwatering products, and merchandising tips that turn limited-time offerings into full-season success.
Featured Winter Flavors That Deliver Big Holiday Appeal
Hot Chocolate Cake Donut
This cozy indulgence brings the nostalgia of a steaming mug of cocoa — no mug required. A rich chocolate cake donut base is topped with velvety chocolate icing and a fluffy marshmallow swirl. Perfect for cold mornings or an afternoon treat, it’s made to be paired with a hot beverage at coffee bars or bakery cases.
Red Velvet Donut Hole Holiday Trifle
The perfect shareable dessert for festive gatherings, our trifle layers red velvet donut holes with cheesecake pudding for a no-bake treat that’s as eye-catching as it is craveable. Serve it up for office parties, potlucks, or family dinners.
Four Ways Retailers Can Maximize Holiday Donut Sales
1. Create Dedicated Holiday Displays
63% of bakery shoppers make impulse purchases when they see seasonal signage or displays (IDDBA 2024). Position donuts in high-traffic areas like coffee stations, checkout lanes, or grab-and-go coolers. Use flavor-specific messaging like “Peppermint Lovers: This One’s for You!” to draw attention.
2. Pair with Hot Beverage Promotions
40% of bakery items are purchased with a beverage (IDDBA 2024). Bundle donuts with coffee or cocoa — for example, a “Hot Chocolate Donut + Coffee” combo for $4.50 — and highlight these pairings near drink stations.
3. Merch by Occasion, Not Just Flavor
Holiday shoppers are driven by emotion. French Toast evokes cozy brunches, Red Velvet signals celebration, and Candy Cane brings nostalgia. Group donuts into themed collections like “Stocking Stuffers,” “Festive Brunch Picks,” or “Office Treats” to spark ideas and purchases.
4. Extend Visibility Across Digital Channels
Digital circulars now influence over 60% of grocery purchases. Promote Clyde’s seasonal offerings in your online circulars, mobile apps, and social media ads. Use calls to action such as “Only Here for the Holidays” or “Limited-Time Flavor.” Our marketing team can help support your shopper campaigns with digital content.
Ready to Plan? We’re Here to Help.
Our updated Clyde’s Seasonal Calendar is now live, packed with product information and promotional timing. Whether you need a display-ready donut program or marketing support to bring it to life, Clyde’s is here to help you create an irresistible holiday experience in your bakery case.
Email Stephanie Ortmann to start your holiday planning